Custom Builds, Architecture & Technical Ownership

Senior WordPress architecture and development for complex websites.

From Figma and ground-up WordPress architecture to full WooCommerce builds, custom business logic, migrations, performance, and difficult inherited systems. I design the solution, build it, and stay accountable for the technical outcome.

Top Rated on Upwork 100% Job Success 12+ Years Experience

A website URL, Figma link, or rough brief is enough.

Eugene Gor, senior WordPress developer
Eugene Gor Senior WordPress Developer
250+ Projects Delivered
12+Years WP Experience
250+Projects Delivered
100%Upwork Job Success
A Clear First Step

Starting fresh or improving an existing site? The first step stays simple.

Send a website URL, Figma link, screenshots, a brief, or a rough description. I'll ask the right questions, clarify the architecture or problem, and suggest a clear next step before any work begins.

  • Clear assessment before work starts
  • Direct communication with the developer doing the work
  • No unnecessary rebuilds or agency handoffs
5 out of 5 stars

"Working with Eugene was a great experience. He delivered my website quickly and professionally, and made the entire process seamless from start to finish."

Jonathan Verified Upwork client, WordPress website rebuild
  1. 01
    Send the context

    A URL, screenshot, or rough description is enough.

  2. 02
    Get a clear assessment

    I'll identify the issue or approach and explain the next step.

  3. 03
    Move forward with confidence

    We agree on scope and priorities before changes begin.

Migration

Squarespace to WordPress migration without losing control of your site.

You may have outgrown Squarespace, inherited a platform your team avoids, or need more control without risking SEO. I migrate Squarespace, Wix, Drupal, Joomla, and outdated CMS sites to WordPress, rebuilding the structure so the new site is easier to edit, improve, optimize, and grow.

Can you migrate from Squarespace without hurting SEO?

Yes. I plan redirects, preserve URL structure where possible, and keep metadata and content hierarchy intact so rankings and traffic are protected during the move.

Will the new site be easier to edit?

That's the point. I rebuild in a clean, editor-friendly structure (often Bricks Builder) so your team can update content confidently after launch.

Can migration include a redesign?

Yes. Migration is often the right moment to modernize the design, improve mobile layouts, and clean up old content instead of copying the same problems into WordPress.

Can migration include page speed improvements?

Yes. A migration is often the best time to clean up heavy layouts, reduce unnecessary scripts, improve image handling, and rebuild the site with performance in mind.

Can you handle launch details?

Yes. I can help with forms, basic tracking, redirects, staging checks, launch QA, and the practical details that usually decide whether a migration feels smooth.

Squarespace to WordPress migration with Wix, Drupal, Joomla, and old WordPress as additional migration sources

What's included

  • Squarespace to WordPress
  • Wix to WordPress
  • Drupal / Joomla / legacy CMS
  • Content structure cleanup
  • Redirect planning
  • SEO-aware migration
  • Core Web Vitals review
  • Bricks Builder / custom rebuild
  • Redesign & modernization
  • Content inventory and page mapping
  • Forms, tracking, and launch QA
  • Staging site and go-live support
Urgent Fixes

WordPress bug fixing and urgent technical help.

Something is broken, and you need an answer instead of another round of guesses. Send what you are seeing and I will trace the cause, fix it carefully, and explain what changed. I handle WordPress layout breaks, PHP errors, plugin conflicts, WooCommerce bugs, forms, email delivery, and performance regressions.

Can you help with urgent WordPress issues?

Yes. Urgent, site-down, and time-sensitive problems get fast response. Send the details and I'll assess and prioritize the fix quickly.

Can you work on a site built by someone else?

Absolutely. Most fix work is on inherited sites. I diagnose the existing setup carefully before changing anything.

Can you fix WooCommerce checkout bugs?

Yes. Checkout errors, payment flow issues, broken product behavior, cart problems, and plugin conflicts are common WooCommerce support cases.

Will you explain what caused the issue?

Yes. After the fix, I can summarize what happened, what changed, and what should be watched or improved next so the same issue is less likely to return.

Can you fix a site that became slow after updates?

Yes. I can review plugin/theme changes, scripts, images, caching behavior, database overhead, and frontend regressions that often cause a WordPress site to slow down after updates.

WordPress bug fixing before and after visual showing a broken site becoming a fixed WordPress site

Common issues I fix

  • Broken layouts
  • Plugin & theme conflicts
  • PHP errors
  • WooCommerce bugs
  • Forms & email delivery
  • Update problems
  • Performance regressions
  • Emergency fixes
  • White screen and fatal errors
  • Bricks / Elementor layout issues
  • Admin, login, and access problems
Maintenance & Support

WordPress maintenance and support without agency overhead.

You should not have to remember every update, warning, checkout issue, and small technical problem. I learn the site and become the senior WordPress developer you can contact when something needs attention, from routine maintenance and bug solving to Core Web Vitals cleanup and ongoing improvements.

Is this more affordable than hiring an agency?

Usually, yes. You work directly with me, without account managers or markup layers, so more of your budget goes into actual technical work.

Can you support WooCommerce?

Yes. I handle WooCommerce updates, checkout issues, custom logic, and ongoing store maintenance.

Can maintenance start from a one-time fix?

Yes. Many support relationships start with one urgent or messy issue, then continue as practical maintenance once the site is stable.

Do you work on staging before updates?

When the site needs it, yes. Risky updates and larger changes can be reviewed on staging first instead of being pushed directly to production.

Can support include regular performance checks?

Yes. Maintenance can include speed checks, image cleanup, caching review, script/plugin review, and practical improvements when performance starts drifting.

WordPress maintenance and support visual with updates, backups, security, support, and speed checks

Ongoing support covers

  • Updates & maintenance
  • Small improvements
  • Technical support
  • Plugin conflict review
  • Speed cleanup
  • Core Web Vitals monitoring
  • WooCommerce support
  • Long-term technical ownership
  • Staging update review
  • Small feature requests
  • PHP compatibility checks
  • Hosting, domain, and email coordination
Performance & Page Speed

WordPress speed optimization that respects the real site.

A slow WordPress site is rarely fixed by one plugin or one score. I review what visitors actually load, find the real bottlenecks, and improve Core Web Vitals and mobile speed without breaking the design, checkout, tracking, forms, or editing workflow.

Can you improve Core Web Vitals?

Yes. I review LCP, CLS, INP, mobile loading behavior, render-blocking assets, images, fonts, scripts, and layout stability to find practical improvements.

Do you just install a cache plugin?

No. Caching can help, but real speed work often includes asset cleanup, image strategy, template review, plugin/script decisions, database checks, and hosting/CDN coordination.

Can you optimize WooCommerce speed?

Yes. WooCommerce performance work can include checkout speed, cart fragments, product archive behavior, heavy plugins, tracking scripts, and frontend bottlenecks that affect buyers.

Will speed work break the design?

The goal is to improve performance without damaging layout, tracking, forms, or checkout. I test changes carefully and keep risky optimizations controlled.

WordPress speed optimization before and after visual showing a slow page becoming a fast user experience

Performance work includes

  • Core Web Vitals review
  • PageSpeed Insights cleanup
  • LCP, CLS, and INP improvements
  • Image and lazy-loading strategy
  • CSS and JavaScript asset cleanup
  • Plugin and script bloat review
  • Caching and CDN setup review
  • WooCommerce checkout performance
  • Mobile speed improvements
  • Before/after recommendations
PageSpeed Insights report showing 99 performance score and 0.8 second Largest Contentful Paint for wpiro.com
Actual PageSpeed result for this website 99 performance score with 0.8s LCP after practical frontend cleanup. View live test
Custom Development

Custom WordPress development by a senior developer.

When the site needs more than another plugin, I design and build the right WordPress structure around the business requirement. That can mean Bricks Builder, Elementor, a custom theme, ACF/CPT architecture, PHP or JavaScript functionality, REST APIs, custom plugins, WooCommerce, or a focused extension of the existing site.

Do you only install plugins or write custom code?

I write custom code: PHP, JavaScript, custom plugins, ACF configurations, and REST API integrations. Plugins are chosen deliberately only where they're the right tool.

Can you build with Bricks or Elementor?

Yes. I work with Bricks Builder, Elementor, and custom theme builds, depending on what fits the site, team, and long-term maintenance needs.

Can you add custom functionality to an existing site?

Yes. I can extend an existing WordPress site with custom post types, dynamic templates, integrations, admin workflows, and custom plugin functionality.

Can this be done without rebuilding everything?

Often, yes. I can improve or extend the current setup when a full rebuild is not necessary, as long as the existing structure is stable enough to build on.

Do you consider performance during development?

Yes. I think about asset loading, template structure, image handling, plugin weight, and frontend behavior while building, not only after launch.

Custom WordPress development visual with PHP, JavaScript, ACF, REST API, custom plugins, and WooCommerce

Development capabilities

  • Custom WordPress themes
  • Bricks Builder development
  • Elementor development
  • Figma to WordPress
  • WooCommerce development
  • Custom plugins
  • PHP / JavaScript functionality
  • REST API integrations
  • ACF, CPT, and dynamic content
  • Reusable blocks and templates
  • Multilingual and WPML support
  • Performance-aware architecture
Figma to WordPress

Figma to WordPress implementation that stays editable.

You already have the design. The risk is losing its quality in implementation or ending up with a site nobody can edit. I turn Figma into responsive, editor-friendly WordPress with clean structure, deliberate CSS, and performance considered from the start.

Will I be able to edit the site after launch?

Yes. I build reusable, editor-friendly templates so your team can update content and sections without breaking the design.

Can you build Figma designs in Bricks or Elementor?

Yes. I can implement Figma designs in Bricks, Elementor, or a custom theme while keeping the structure clean and manageable.

Do you check mobile and responsive states?

Yes. Responsive behavior is part of the implementation, including mobile spacing, typography, button layout, and section behavior.

Do you consider PageSpeed during Figma implementation?

Yes. I avoid unnecessarily heavy frontend structure, optimize image usage, keep CSS manageable, and build with mobile speed in mind.

Can you improve the design during implementation?

Yes. If something in the design will not work well on real screens, I can suggest practical adjustments instead of blindly copying weak layout decisions.

Figma to WordPress visual showing Figma design frames becoming an editable WordPress website

Implementation focus

  • Responsive implementation
  • Bricks / Elementor / custom theme
  • Reusable templates
  • Design system consistency
  • Editor-friendly structure
  • Performance-conscious front end
  • Desktop, tablet, and mobile QA
  • Forms, CTAs, and conversion sections
  • ACSS / clean CSS implementation
  • Launch-ready WordPress handoff
WooCommerce Development

WooCommerce development from store build to custom functionality and fixes.

Whether the store is still in Figma, already live, or failing at checkout, I can take ownership of the WordPress and WooCommerce work behind it. That includes new store builds, product and checkout logic, custom PHP, integrations, bug fixing, performance, and ongoing support.

Can you improve an existing WooCommerce store?

Yes. I can work inside an existing store, review the current plugin setup, and improve the parts that are causing checkout, performance, or maintenance problems.

Do you write custom WooCommerce code?

Yes. I handle custom PHP, hooks, filters, checkout behavior, product logic, and integrations when plugin-only solutions are too limited or fragile.

Can you build a WooCommerce store from scratch?

Yes. I can build a new WooCommerce store with product structure, templates, cart and checkout setup, payment/shipping configuration, and editor-friendly management.

Can you turn a Figma design into WooCommerce?

Yes. I can implement Figma designs as WooCommerce product pages, category views, landing pages, cart/checkout improvements, and reusable WordPress templates.

Can you improve WooCommerce checkout speed?

Yes. I can review checkout scripts, payment/shipping behavior, cart fragments, plugin overhead, and frontend bottlenecks that slow down the buying flow.

WooCommerce development visual showing store build, checkout, products, custom functionality, PHP hooks, and performance

WooCommerce work includes

  • WooCommerce store from scratch
  • Figma to WooCommerce implementation
  • Product page and archive templates
  • Product catalog and filtering setup
  • Custom checkout logic
  • Product rules and custom flows
  • Subscriptions and recurring billing support
  • Payment and shipping issue fixes
  • API and third-party integrations
  • Custom fees, notices, and validation
  • Order emails and customer flow tweaks
  • Plugin conflict cleanup
  • Store speed and checkout performance
  • WooCommerce bug fixing
  • Ongoing WooCommerce support
Working With Me

You'll work with the person doing the work.

I'm Eugene. I'm usually brought in when a WordPress site has become difficult to understand, risky to change, or too important to leave to trial and error. I communicate plainly, stay close to the details, and take responsibility for moving the work forward.

I'm a Ukraine-based senior WordPress developer working remotely with US clients who need direct communication, practical decisions, and continuity from the first review through launch and support.

Eugene Gor Senior WordPress Developer
What you can expect
  • 01
    I review before I recommend

    The existing site, constraints, and business goal come before a preferred tool.

  • 02
    I explain tradeoffs in plain English

    You know what is changing, why it matters, and where the risks are.

  • 03
    I work inside the real constraints

    Not every site needs a rebuild. The right fix is the one that solves the actual problem.

  • 04
    I stay accountable for the outcome

    Direct communication continues through implementation, testing, and handoff.

Workflow

AI-assisted speed. Senior developer control.

I use AI tools daily to speed up repetitive implementation, diagnostics, research, documentation, QA checklists, and routine tasks. This helps reduce wasted time and project cost. Architecture, debugging, final code decisions, testing, and launch responsibility stay under senior developer control.

Senior review before anything ships.

Faster diagnostics
Less repetitive work
Better QA checklists
More efficient research
Clearer documentation
Senior review before ship
Questions

Frequently asked questions

Can you work on a site built by someone else?

Yes. A large share of my work is on inherited sites. I carefully review the existing setup, understand how it was built, and make changes without adding more mess.

Can you migrate from Squarespace without hurting SEO?

Yes. I plan redirects, preserve URL structure where possible, and keep metadata and content hierarchy intact so search rankings and traffic are protected through the migration.

Do you only install plugins or write custom code?

I write custom code: PHP, JavaScript, custom plugins, ACF, and REST API integrations. Plugins are used deliberately, only where they're genuinely the right tool.

Can you help with urgent WordPress issues?

Yes. Site-down and time-sensitive problems get fast response. Send the details and I'll assess and prioritize the fix quickly.

Do you work with US clients and time zones?

Yes. I regularly work with US businesses and agencies, with scheduled calls, async updates, and direct billing or Upwork hiring depending on your process.

Is this more affordable than hiring an agency?

Typically yes. You work directly with me, without account managers or markup layers, so more of your budget goes into real technical work.

Will I be able to edit the site after launch?

Yes. I build clean, editor-friendly structures and reusable templates so your team can update content confidently.

Can you support WooCommerce?

Yes. I handle WooCommerce development, custom logic, checkout issues, and ongoing store support.

Can you improve WordPress page speed?

Yes. I handle Core Web Vitals review, PageSpeed cleanup, image optimization, frontend asset cleanup, caching/CDN review, and WooCommerce performance improvements.

Can you work through Upwork or direct invoice?

Both. You can hire through Upwork or work directly with a standard invoice, whichever fits your process. Invoices are available.

Can we schedule a Google Meet call?

Absolutely. A short call is often the fastest way to review your site and agree on the practical next step. Request a call from the contact section.

Get in Touch

Tell me what's going on. A rough description is enough.

You do not need a technical diagnosis or finished brief. Send what you know and I'll help turn it into a clear next step.

Start with whatever you know

A few details are enough.

I'll review the context personally and reply with a practical next step.

No budget, timeline, or technical brief required.